Can the secret between large views on social media be cracked? Are the forces behind mega viral videos just a product of randomness, or are there patterns out there that can be understood and replicated? Consider this a curiosity or desire to understand why some things seemingly spread like wildfire online, while other attempts barely flicker.
These are my "lab notes" if you will. See it for what it is. It is not truth, it is not exact, and it is definitely not science. These are thoughts and observations that I have made over the last years. I do not work for any of the companies or trademarks mentioned, I do not possess any insider information. This is just the point of view of a software engineer testing out social media apps, and comparing the results I see to how I would have built it myself.
Understanding retention and how it affects the performance of your videos on TikTok and Instagram. Learn tips and strategies to boost your video views.
This is a breakdown of all the small adjustments and strategies I applied to this video, from start to finish, to get 800k views on TikTok and Instagram.
Asking your friends to follow your new TikTok account is actually a big mistake, and here is why:
Discover why capturing your viewer's attention in the first two seconds is crucial for social media success and learn actionable tips to keep users hooked.
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Going viral on social media often brings criticism. Learn how to differentiate between constructive feedback, negativity, and hate—and how to handle each effectively.
You post the same video on TikTok and Instagram Reels, and one of them gets a lot of views while the other gets almost none. Why is that?
Social media algorithms flag certain behaviors that violate policies, limiting your reach. Avoid these common mistakes to keep your account in good standing and maximize your chances of going viral.
Go viral on TikTok and Instagram by learning about the difference between theoretical modelling and calibration
4 things decide if you go viral or not. Retention, engagement, target group and longevity. Learn about them here.