Cookie policy

Last Updated: 2024-06-11


This Cookie Policy explains the use of cookies on the website viralexplained.com ("the Website") operated by Empiriska AB. This policy aims to inform visitors about the types of cookies used, their purpose, and how users can manage their cookie preferences.

Introduction

Welcome to viralexplained.com. This policy outlines the use of cookies and similar technologies. By using the Website, you consent to the use of cookies in accordance with this policy. We strive to comply with the General Data Protection Regulation (GDPR) and other applicable laws regarding data protection and privacy.

Types of Cookies

Cookies are small text files stored on your device. The Website uses various types of cookies, including:

Consent Mechanism

By using the Website, you consent to the use of cookies as outlined in this policy. You can manage and withdraw your consent for cookies at any time by adjusting your browser settings, or by rejecting the cookie notice that appear the first time you visit the website. Refer to your browser's help section for guidance.

Cookie Use and Purpose

Google Analytics 4 (GA4) Cookies

We use Google Analytics 4 (GA4) to analyze user behavior and enhance the user experience on the Website. GA4 cookies collect aggregated and anonymized data to understand user interactions and improve our services.

User Controls

You have the option to manage or disable cookies through your browser settings. Please be aware that disabling cookies may affect the functionality and user experience of the Website.

Data Security and Privacy

We are committed to ensuring the security and privacy of the data collected through cookies. Please review our Privacy Policy to learn more about how we handle data.

What cookies do we use?

OriginNamePurposeType of cookieStorage time
JavaScriptlocalStorageSaves any approval for cookies, so that the cookie banner is not shown every time you load the page. Stores information about error information and your (anonymous) device id.First partyIndefinately, until the user deletes it themselves.
Cloudflare__cfduidAnonymises the IP-address before information is sent to third-party.Third party30 days
Google Analytics_gaUsed to distinguish usersFirst party2 years
Google Analytics_gidImprove the user experience, collect statistics and handle user security on the website.First party24 hours
Google Analytics_gatUsed to calculate visitors, session, campaign data and keep track of the websites' usage for the websites' analytics report. Cookies store the information anonymously and assigns a randomly generated number to identify unique visitors.First party2 years
Google Analytics_ga_<container-id>Keep session state.First party2 years
Google Analytics_gac_gb_<container-id>Contains campaign related information. If you have connected your accounts at Google Analytics and Google Ads, then Google Ads website conversion tags to read this cookie if you don't chose to remove this. Read more.First party90 days

Contact Information

If you have any questions or concerns regarding this Cookie Policy or our data practices, please contact us.

Updates to the Policy

We may update this Cookie Policy to reflect changes in technology, legislation, or our data practices. Please review this policy periodically for any updates.